The mission of TIASA is to improve the environment, and the social and economic wellbeing of Southern Africans through the greater use, and better application of, thermal insulation.

TIASA members focus on the development of products and services for the building and construction industry with specific attention being paid to energy efficiency.

The members of TIASA, the Thermal Insulation Association of Southern Africa, administered by AAAMSA, agreed to The Advertising Standards Authority of South Africa’s (ASA) Code of Advertising Practice as the guiding document for a Code of Ethics for TIASA Members.

The Code of Ethics essentially, consists of a set of moral guidelines, as contained in the ASA Code of Advertising Practice, towards conductance of appropriate behavior. Such behavior conforms to professional standards of conduct.

TIASA members will not engage in any activities that would undermine the integrity of the Association and will conduct their business fairly, impartially and ethically.

This Code of Ethics is intended to preserve and advance the image of TIASA and its members as being honest, transparent and motivated by performance excellence by being compliant with National Standards addressing the quality, performance and safety set by the South African Bureau of Standards (SABS) and in accordance with the Protocols for Routine Product Testing as determined by the Association.

Members in compliance with the National Standards and adhering to the Code of Ethics, as set out by the ASA Code of Advertising, will enjoy the benefit of the protection from erroneous or false claim of others.

Membership of TIASA will provide recognition that products and services meet the requirements of quality, performance and safety as set by the SABS.

Members pledge to:
• undertake their professional responsibilities with integrity.
agree not to comply with any instructions requiring dishonest action or the disregards of established norms of safety or levels of risk in the design, manufacture and marketing of their goods.
• endeavour to minimise any adverse environmental impacts of their technologies and manage resources in a sustainable manner.
• advertising and services should be legal, decent, honest and truthful, and be prepared with a sense of responsibility to the consumer.